New eye-tracking study: people ignore ads on the right

| March 14, 2012 | 0 Comments

“Approximately 90% of participants looked at the sponsored results above the organic results in each search task. […]
Fewer participants looked at the sponsored results on the right side of the page – only 28% of participants looked at these results on Google and 21% on Bing. […]
100% of participants looked at the organic search results in each search.

Editor’s note: the study shows the importance of being listed in the regular search results.”

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Category: Adwords

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