Category: Adwords

New eye-tracking study: people ignore ads on the right

| March 14, 2012 | 0 Comments

“Approximately 90% of participants looked at the sponsored results above the organic results in each search task. […] Fewer participants looked at the sponsored results on the right side of the page – only 28% of participants looked at these results on Google and 21% on Bing. […] 100% of participants looked at the organic […]

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