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| January 6, 2012 | 0 Comments

Welcome to eBiz Ireland Blog.  Follow our blog for frequent updates on changes in the way Google ranks your pages and content.

New backlink evaluation

Google’s announcement about the new backlink evaluation leaves much room for speculation:

“Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”

Google does not go into more detail and it’s hard to tell what the exact method of link analysis that they used for several years is. It’s likely that they probably turned off a method that is abused by many spammers.

What does this mean to the rankings of your web pages?

Google is working hard on eliminating spam from the result pages. If you use spammy techniques to promote your website, chances are that your rankings will drop.

The backlink evaluation change indicates that Google found a way to deal with manipulated backlinks. If you participate in automated linking schemes, your website might get into trouble.

Category: Google Updates

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